Planning A Release Visual On A Budget.

Start With One Idea

Pick the one image people should remember. Budget gets spent on everything you add, so one strong location, look or moment beats five weak ones.

Write It Down

A short treatment answers the questions a crew will ask: what's the look, where is it, who's in it, and what happens in each section of the song. Use our treatment template.

Spend On What The Camera Sees

• Location: use one that already looks like something.
• Wardrobe: two strong looks read better than one safe one.
• Light: a controlled space like a CYC wall can stretch a small budget, since the look comes from the lighting.

Plan The Day Around The Song

Film the full performance several times, then get close-ups and details. Learn the lyrics cold, because mouthing them badly can't be fixed in the edit. Keep the location list short, since moving eats shooting time.

Plan The Rollout Too

Ask for short clips cut from the video before the release. They give you something to post in the run-up and after the video drops, and your artist pages need more than a single link.

What We Offer

Starter Visual is $599: one location, up to two hours, one edited video up to three minutes, and a social teaser. Artist Experience is $1,250: concept development, up to five hours, and three rollout clips. See our music video work.