How To Prepare For A Shoot Day.

The Week Before

• Confirm the schedule, the location and who's needed when.
• Tell staff and neighbouring businesses that filming is happening.
• Get written releases from anyone who'll appear on camera.
• Confirm parking and load-in for the crew.
• Agree the shot list and who approves it.

Prepare The Space

• Clean and declutter everything the camera will see.
• Find out how to turn off loud fans, music and phones.
• Put products, signage and branding in their best condition.
• Check whether filming needs permission from your landlord or the venue.

Prepare The People

• Solid colours film better than fine stripes or small patterns.
• Give people their talking points, not a script to memorize.
• Schedule people for their best hours, and tell them how long they're needed.

On The Day

• Have one decision-maker on site who can answer questions.
• Expect it to feel slow. Most of a shoot is setting up.
• Keep the shot list visible, and flag anything that has changed.

After The Shoot

• Send consolidated feedback from one person, not separate notes from several.
• Confirm the formats you need and where each piece will run.