How To Plan A Corporate Video.

1. What Should It Do?

Start with one job. Explain a product, introduce the company on the website, recruit staff, or support a sales conversation. A video asked to do all four usually does none of them well.

2. Who Is It For?

Name a real person: a buyer comparing suppliers, a job candidate, an existing customer. What do they already know, and what do they need to believe afterwards? That decides the tone, the length and who appears on camera.

3. Where Will It Run?

A website film, a vertical social clip and a trade show loop are different edits. Decide this before filming, because framing for vertical and widescreen has to be planned on the day.

4. What Exactly Do You Need Made?

Write the list: one main film, how many cutdowns, which formats, captions or not. This is the biggest thing a quote depends on, and the most common source of surprises later.

5. Who Approves It?

Name one person. Feedback that arrives from five people at once is the usual cause of late delivery. Bring anyone with a veto in at the brief, not at the final cut.

6. What's The Deadline And Budget?

Work back from the date the video has to be live, leaving room for revisions. A budget range isn't a commitment. It lets a production company tell you what's realistic straight away.

What We Need To Quote

The business objective, intended audience, required deliverables, deadline, budget range and approval contact. Our quote form asks for exactly that, and our pricing page shows where each kind of project starts.